Why we think it is important?
_Because measuring the carbon footprint of a digital campaign enables to become aware of its environmental impact.
_Because reducing the impact of your digital communication allows to make progress together towards a more sustainable economy.
_Because certifying your communication will highlight your efforts towards a responsible communication.
_Because social and climate issues are at present inescapable, we can have a positive impact.
in a granular manner the energy consumption of your digital activations.
for a better awareness around the environmental impact of digital advertising.
How to reduce your environmental impact?
A trusted third party
To measure your advertising campaigns carbon footprint and provide analysis, insights and recommendations to reduce your media plans carbon emissions.
A labeling program which allows to assess your environmental efforts and performance.
An offset partner
To associate with certified and measurable projects to inset or offset your communication.
Impact+ manages and monitors compensation program.
« Data traffic is responsible for over half the worldwide digital energy impact. This traffic is currently growing by 25% per year.»
How is environmental measure useful?
1,67 t of CO2 reduced